Allure Is Celebrating Earth Month!
What We're Doing
663 million people around the world still lack access to clean water. That means 1 in 10 people worldwide drink dirty water. This year, Aveda has partnered with Charity: Water to bring clean, safe drinking water to people in India, Nepal, Madagascar, and Ethiopia. Since its launch in 2006, Charity: Water has funded over 29,000 water projects around the world and helped 84 million people access clean water for drinking, hygiene, and improved sanitation.
Why It Matters
In communities without access to clean water, women and girls spend hours everyday collecting dirty water. This keeps girls out of school and women out of work, and the dirty water often will carry diseases that make the community sick. When communities gain access to clean water, they have been able to start businesses, improve their homes and living conditions, and build successful, sustainable futures.
How Were Contributing: Globally
We are selling the limited edition 16oz Shampure Body Wash. 100% of the proceeds are going to Charity: Water to directly support clean water access. 100% of Charity: Water funds go to clean water. 0% go to administrative costs.
How Were Contributing: Locally
In addition to supporting Charity: Water, Allure has chosen to partner with Alliance for the Great Lakes to give back locally to the lakes we enjoy year-round. For the month of April, we are offering $55 glossing treatments, The treatment will include the limited edition 16oz Shampure Body Wash, and we will send $10 to Alliance of the Great Lakes.
How You Can Help
Funding water for 663 million people is no small feat. But together, partnered with like-minded organizations like Aveda, Charity: Water, and Alliance for the Great Lakes, small steps become big ones. And it can be done in our lifetime, so generations after ours will have the basic human need of clean water. We appreciate your consideration to join our fight.