Our Story


Clients choose Allure when they’re looking to indulge in exquisite, everyday luxury.

Our mission is to transform internal beauty to radiance! Put yourself in the hands of beauty experts who bring the creative spark of passionate artists, and offer the integrity of experienced professionals.

For over 23 years, Allure has been in the business of making clients look and feel their best — and we’re always evolving. In 2012, we moved to our current space in downtown Libertyville. What began as a small hair and nail studio is now a full service salon and retail boutique, showcasing an extensive collection of fashion accessories, clothing, and gifts.

Allure won multiple industry awards as a top 200 Salon by Salon Today in 2016, 2017, 2018, 2019, 2020, 2021, 2022, & 2023. Allure received recognition and awards for Salon Culture, Employee Compensation & Benefits, Customer Service, Retail and Merchandising, Growth & a Profit Center award.   Allure received the Dom Lentini Award for business excellence in 2023. They were recognized as a downtown business that has shown exceptional leadership and dedication in the promotion of the downtown community. 


Allure supports local artisans, and we choose products from companies who care about our environment. Our suppliers are leaders in using renewable energy sources and working with recycled materials.

We’re involved with the local community, and we take every opportunity to give back. The Allure team participated in the Relay for Life walk, raising money for the American Cancer Society. We set aside funds every year to donate products and services to our clients’ charities as a way of thanking them for choosing Allure.


Allure is a place our clients love to be. We want our staff to feel that love too.

We attract outstanding Chicagoland talent by creating an environment full of creativity, laughter, and support. We retain that talent by operating responsibly as a profit-sharing company, and offering our employees full benefits — including health insurance, retirement savings, and paid time away for illness and vacation.

Our stylists know what they’re doing, and they know there’s always more to learn. Our unique in-house education program offers weekly, monthly, and quarterly workshops that keep us on top of the latest styles, products, and techniques. Our technicians receive continued training at Aveda Advanced Academy in Chicago, and find fresh inspiration by regularly attending the city’s best hair shows.


Owner Shelly Malizola opened Allure in 1996 with two partners. With support from a dedicated staff and fantastic clients, she has grown the business into a thriving award winning salon and boutique. Shelly is passionate about the beauty industry, and believes success in it requires true professionalism, advanced artistic skill, continued education, and staff who know they are supported and valued.

Shelly is a member of the Chicago Cosmetology Association and the Professional Beauty Association. She is a business coach for salons and small business owners. Shelly Graduated from Goldman Saches 10,000 Small Business program. This program was designed by Babson College, the nation’s top-ranked entrepreneurship school. She serves on the advisory board for multiple cosmetology schools in the area. She also dedicates her time to her community by volunteering for Libertyville Mainstreet events and she currently serves on a committee for Mainstreet Libertyville.

Away from Allure, Shelly enjoys spending time with her family, friends as well as fitness, gardening, decorating, reading, and traveling.